Where is today's fashion going?

Fashion has always played a central role in many cultures, but in recent years the interest of the fashion industry and the public has changed and evolved significantly.

Sustainable fashion or the way of the future

Sustainability is also playing an increasingly important role in the world of fashion throughout Europe. People are increasingly aware of the environmental and social impacts of the fashion industry and are looking for sustainable alternatives accordingly.

Today, many designers and brands, including Fast Fashion brands, are increasingly using organic cotton, recycled materials and other environmentally friendly materials. The popularity of the "slow fashion" movement, which emphasizes quality, timeless clothing and conscious shopping, is growing.

Second-hand clothing and vintage stores have also been around for years. People like to choose second-hand items not only for environmental protection, but also for uniqueness.

Innovations in fashion

Technological progress has also opened up new opportunities in the world of fashion, which are being exploited by designers and brands, such as 3D printed garments and accessories or "smart" and innovative textiles that contain built-in technology such as temperature control or UV protective materials, but virtual displays have also appeared, the use of augmented reality (AR) and virtual reality (VR) in fashion shows and online shopping experiences.

So the renewals are also strongly visible in the fashion industry and are constantly developing.